In 2014 I applied and got accepted to The Griffin Farley's Search for Beautiful Minds, hosted by BBH New York. It was a fantastic opportunity and my first real exposure to advertising strategy—at a world class agency, no less.
We were given this brief: increase new memberships by 15% in the greater NYC area (30,000 new unique users) for the startup KitchenSurfing.com
This what we came up with, and what we presented to real, industry professionals.