Daikin is known the world over for their advanced HVAC systems—everywhere except the United States.

So they hired us to change that.

Target Market

Primarily Male Homeowners, aged 25-44. HHI: $75,000-$99,000.

Concept

Daikin's advanced technology allows users to attain "complete control of their air." That's command of temperature, humidity, and quality.

We took this notion of "climate control" one giant leap further, portraying it as a means of escape. Be where you want to breathe.

Execution

Daikin wanted each ad to highlight one tenet of their brand. I was assigned Health, Energy Efficiency, and Comfort for both Print and Radio mediums.